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Logos may show an entity’s name spelled out with letters or they may be abstract designs, such as the Nike stripe.
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Some logos contain hidden messaging, for example, keen observers will notice how the FedEx logo contains a white arrow shape, in the negative space between the letters E and X, to symbolize delivery accuracy.
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Logos are an important part of a brand’s identity, and instantly recognizable logos are valuable property to a company.
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Logos are intellectual property protected under trademark law.
Some companies with the most famous logos are Coca-Cola, McDonald’s, Nike, Starbucks, Apple, and Mercedes-Benz.
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A logo is a visual symbol used to instantly identify a company, organization, product, or brand.